Established less than four years ago, at the start of the first season of MasterChef Australia in April 2009, MasterChef Australia Facebook “likes” have jumped 60% in the past 12 months and now stand at just over one million.
Network Ten Head of Digital Media, Vincent Dempsey, said: “Masterchef Australia’s digital offering continues to grow year on year, both on the website and across social media. Fans are engaging in huge numbers both during and after the show using social media, and we are delighted to join a very exclusive club of Australian TV shows with more than one million Facebook fans.”
Fans continue to indulge in MasterChef Australia’s digital offering, with nearly 15 million video views and over 33.3 million page views recorded on masterchef.com.au during the 2012 MasterChef Australia series. The MasterChef Australia Twitter account also grew by over 30% this year, and currently has over 60,000 followers.
Shine Australia Executive Producer, Margie Bashfield, said: “We are delighted and proud to have hit a million fans on Facebook. As we move into series five and beyond it is wonderful to see how much love and goodwill there is for the brand in Australia and around the world.” To mark the one million Facebook “likes” milestone, MasterChef Australia Facebook fans have been treated to a dedicated tribute video, which can been viewed via the MasterChef Australia Facebook page.